Pay Per Click & Website Retargeting

Let Us Implement a PPC Strategy Today!

Pay per click advertising is usually the most effective and profitable form of marketing available to online businesses. The reason for this is that, as the name implies, pay per click advertising only charges you for the actual clicks that you receive.

What this effectively means is that you won’t be charged for adverts that aren’t effective in getting seen or getting clicked. As a result, PPC provides you with a way to get completely free exposure as well as to generate highly targeted traffic to your website, landing page or brand.

How Does PPC Work?

The main PPC network that most businesses will use is Google AdWords. This platform allows you to advertise directly on Google’s SERPs (Search Engine Results Pages) meaning that your site will appear right at the top of the list as one of the ‘sponsored links’. This means that when your visitors see your advert, they will have actively searched for a related term rather than seeing it while they are passively searching the net.

The big advantage of this is that it means your traffic is both targeted and highly receptive. In other words, they’re interested in what you’re offering and they’re also looking for it at that time.

It’s also possible to use PPC advertising on specific websites using a network like Google AdSense, through Facebook using Facebook ads, or on other search engines like Bing. When you contact Griffin Media Publishing, we will discuss these various options with you to help you identify the best networks for your specific brand and goals.

What is Website Retargeting?

Bring Visitors Back!

Website retargeting is a strategy that can be used within a smart PPC campaign in order to bring previous visitors back to a website. To achieve this, you will store cookies on the computer of your visitors and will then be able to identify previous visitors and advertise to them again. This way you can reach out to those customers and visitors who showed an interest but didn’t quite convert. This strategy has been shown to be highly effective.

What Makes Great PPC?

A great PPC campaign utilize strategies like retargeting and others such as negative keywords in order to ensure that you are reaching the most highly targeted and receptive audience possible. At the same time, it uses smart ad design which ensures that the only people who click on your adverts are the people who will be interested in buying your products and services.

Keyword research is where all great PPC campaigns begin. Targeting specific buyer keywords is a powerful way to increase the success of your PPC campaign.

PPC is incredibly powerful and big companies will invest millions into it because it provides such huge returns. Amazon has been known to spend over a million dollars a day on AdWords, which should give you an indication of just how successful it can be.

Start Your PPC Campaign Today!

To start your highly effective PPC campaign today and start seeing similar returns, get in touch and we’ll discuss your strategy and quote with no obligation.

CONTACT US

  • 778.655.8657

300-34334 Forrest Terrace
Abbotsford, B.C.  V2S 1G7

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